April is Oral Cancer Awareness Month and the perfect time for dentistry to come together and help spread awareness of this terrible disease and raise money to help organizations that are devoted to helping reduce suffering and save lives through prevention, education, research funding, advocacy, and patient support activities.
Social media is currently the best way to spread information so why not put your social platforms to work!
First
What is the goal of your campaign? Educate the public, raise money for an organization?
Second
You will want to decide what organization you want to support. I really like the Oral Cancer Foundation , they are doing great things and are easy to communicate with. They will also send you promotional materials if you reach out to them. Email ingrid@oralcancerfoundation.org .
I'm located in Michigan, Oral Cancer Awareness Michigan is also another great organization. I highly suggest reaching out to your local advocacy group to see if they offer any programs or materials that might be helpful. I often find that messaging through Facebook messenger will result in the fastest response time.
Third
How will you accomplish this goal?
My goal is to spread awareness, educate the public, draw attention to the fact that my office continues to provide our patients with excellant health care- including oral cancer screenings at every hygiene appointment. I also want to raise funds for the Oral Cancer Foundation and give my social media accounts a boost by increasing engagement... and also use this as a way to market my practice to potential patients online.
Ways to do this:
Option 1: Offer complimentary oral cancer screenings for the month of April to all patients, ask patients to share a picture o them self at your office or a stat about oral cancer to social media and tag your office.
Option 2: Give everyone who receives an Oral Cancer Screening a sticker and information card. The card should have oral cancer stats and information about the fundraiser you are holding, you will donate $5 to an oral cancer organization for every patient who shares a picture ot social media and tags your office. (You could run this promotion for the entire month or just a day or week)
Option 3: Every patient who shares to social media... or pays for your screening if you use Velscope, Vizilite or another system is entered into a Giveway drawing for tooth whitening or an electric toothbrush.
You will have a lot of patients who don't use social media, you may want to offer up a donation or entry into your drawing in exchange for them letting you take a picture and posting to your office page. Consider creating a collage as opposed to sharing each individual picture. If you do take pictures of you patients to share I suggest having the patient sign a consent form- you can download one here.
At the end of the campaign don't forget to make your donation and share the final results in your office newsletter and Facebook and Instagram!!
This is a cause I feel dentistry ๐ก๐๐๐๐ฆ to support! Soooo.... I'm giving away part of my ๐ฎ๐ฆ๐ฎ๐ฃ๐ฆ๐ณ'๐ด ๐ฐ๐ฏ๐ญ๐บ social content for ๐๐ฅ๐๐!! ($89 value)
Request this month's members only ๐ข๐ฟ๐ฎ๐น ๐๐ฎ๐ป๐ฐ๐ฒ๐ฟ ๐๐๐ฎ๐ฟ๐ฒ๐ป๐ฒ๐๐ social content by emailing katie@allthedentalthings.com
๐๐๐ฉ'๐จ ๐๐ค๐๐ฃ ๐๐๐๐๐๐๐๐ ๐๐ฃ๐ ๐ง๐๐๐จ๐ ๐๐ฌ๐๐ง๐๐ฃ๐๐จ๐จ! ___________________________
๐๐ก๐๐ญ'๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐๐:
5 Shareable Social Media Graphics Downloadable/Printable Stickers Downloadable / Printable Promotional Images (๐จ๐ณ๐ฆ๐ข๐ต ๐ง๐ฐ๐ณ ๐ฅ๐ช๐ด๐ฑ๐ญ๐ข๐บ๐ช๐ฏ๐จ ๐ช๐ฏ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ง๐ง๐ช๐ค๐ฆ ๐ข๐ฏ๐ฅ ๐ช๐ฏ๐ค๐ญ๐ถ๐ฅ๐ช๐ฏ๐จ ๐ช๐ฏ ๐บ๐ฐ๐ถ๐ณ ๐ฐ๐ง๐ง๐ช๐ค๐ฆ ๐ฏ๐ฆ๐ธ๐ด๐ญ๐ฆ๐ต๐ต๐ฆ๐ณ) Additional, Customized Graphic at Completion of Campaign (share your success!)